Real estate photography is an essential tool for selling or renting properties quickly and effectively. Good images can make the difference between capturing a buyer’s attention or losing it in seconds.
If you’re looking for a photographer for construction companies or real estate agencies, you’re probably wondering how much this service costs in Colombia. In this article, we’ll explain the factors that influence pricing and what you can expect when hiring a professional.
Factors That Influence the Cost of Real Estate Photography
1. Property Size and Type
Photographing a small apartment is not the same as capturing a luxury home with large spaces. Larger properties require more work time and, in some cases, additional equipment like drones for aerial shots.
Moreover, it’s not just about the photographer’s experience in composition. A skilled real estate photographer must take the time to understand the housing project’s vision in advance.
They should consider interior design, architecture, and space usage to capture images that highlight the authenticity and essence of each place.
2. Number of Photos
Real estate photography involves capturing multiple areas of a property: social spaces, kitchens, bedrooms, living rooms, offices, and bathrooms. It also includes common areas like lounges, gyms, and lobbies.
For most real estate listings, 10 to 30 images are recommended to showcase all essential details.
Some photographers charge per number of photos delivered, while companies like Kuna 360, a Perspektiva 360 audiovisual production company, offer convenient packages with a fixed number of images.
3. Property Location
If the property is in a major city like Bogotá or Medellín, the cost may be more affordable due to the larger number of available photographers. However, if the shoot takes place in a rural or hard-to-reach area, the price may increase due to travel expenses.
Kuna 360 offers photography services in all major cities in Colombia at no additional cost. We also provide nationwide coverage, with prices varying based on location.
4. Editing and Retouching
Images typically go through an editing process to enhance lighting, colors, and composition. Some photographers include this service in their price, while others charge separately.
Editing is one of the most crucial steps, especially in advertising photography. It determines whether the results strike the right balance between attractiveness, realism, and compliance with content publication regulations.
There’s no single editing method. Each photographer or studio applies tools and techniques based on their expertise, influencing the final quality and uniqueness of the images. Many of our clients at Perspektiva 360 choose us because our quality standards are based on over 10 years of perfected techniques in the industry.
5. Types of Images and Technology Used
If you need standard, or “static” images as some call them in the market, the cost will be lower than for more specialized services like virtual tours, 360° photography, or drone imagery.
Regardless of the technology used, the most important aspect of architectural and real estate photography is capturing spaces in a way that inspires. The goal is to present the best version of each property to attract potential buyers or tenants.
If you want to learn more about the importance of real estate photography and how it differs from other types of photography, we recommend reading our article: Architectural Advertising Photography: The Art of Selling Spaces.
Price Ranges in Colombia
In Colombia, real estate photography prices can vary significantly depending on the factors mentioned. Here’s an estimated cost range:
- Basic Packages (5 – 10 photos): $300,000 – $1,000,000 COP
- Standard Packages (10 – 25 photos): $500,000 – $1,500,000 COP
- Premium Packages (+25 photos): $700,000 – $2,300,000 COP or more.
These values are approximate and may change based on the photographer’s experience and quality or the company offering the service.
Is It Worth Investing in Professional Photography?
Yes, especially for large housing developments, luxury properties, or commercial real estate. In these cases, visual presentation is key to justifying value and capturing the attention of buyers or tenants.
If you want to highlight apartments and model homes in your listings, professional-quality images will attract more clients and generate greater interest in the property.
If you’re looking for the best quality in real estate photography to showcase your properties professionally and impactfully, Kuna 360 specializes in creating images that captivate and deliver results. Visit our website to learn more about our services and explore our portfolio.
