The deployment of large campaigns is a complex and challenging process. In 2023, companies are encountering a series of new challenges, such as the growing market fragmentation, the need for greater personalization, and the increasing demand for captivating experiences.
Is your creative agency facing seemingly insurmountable challenges when deploying innovative advertising campaigns? If so, you’re not alone. Creative agencies worldwide often encounter obstacles that hinder the successful execution of large campaigns.
Continue reading this article where we will explore the five common challenges that creative agencies face in 2023 when launching large campaigns and how AR, VR, and custom software development technology can be key solutions.
The market has fragmented into a multitude of channels and devices, making it challenging to reach a broad audience with a cohesive message.
According to a study by Digital Reports, in 2023, the number of internet users reached 5.109 billion worldwide. These users use a variety of devices to access the internet, including computers, smartphones, tablets, and smart TVs.
This level of fragmentation makes it difficult for companies to reach a broad audience with a coherent message. To overcome this challenge, creative agencies must create campaigns and strategies that adapt to the diversity of channels and devices used by consumers.
Need for Personalization
Personalization has become a fundamental pillar for success and customer satisfaction. Agencies specializing in design, advertising, and visual communication are facing the growing demand to create unique, tailor-made experiences for their clients.
A study by Boston Consulting Group (BCG) reveals that 80% of consumers prefer companies that offer personalized experiences. This implies that companies must go beyond generic approaches and focus on authentic communication campaigns and strategies that effectively connect with their audience and reflect their brand identity.
This personalization extends beyond visual aesthetics; it also encompasses strategy and communication. Understanding the goals, values, and audience of each client is essential to create effective campaigns and design messages that resonate accurately.
Measurement and Results Analysis
It is crucial to measure and analyze the impact of a campaign for optimization. This is essential in marketing and advertising, but particularly challenging in creative and technological campaigns. In this ever-evolving environment, innovative measurement strategies that adapt to each campaign are needed.
This involves the use of metrics tailored to the unique nature of each campaign, going beyond simple numbers and delving into a deep understanding of audience interaction with the brand.
AR and VR offer advanced tools for obtaining detailed data on user interaction, enabling precise adjustments and improvements to marketing strategies.
Lack of User Engagement
The lack of user engagement represents one of the most significant challenges that creative agencies face when designing advertising campaigns. Capturing the audience’s attention and commitment has become an increasingly difficult goal to achieve.
The first obstacle is the resistance of users to invasive advertising. Modern consumers are better informed and more aware of their privacy rights, making them more likely to block or completely ignore ads. Agencies must find creative and non-intrusive approaches to engage users.
As companies grow and aim to reach broader audiences, there arises a need for campaigns to be scalable, meaning they can maintain their impact and effectiveness as they expand.
In this case, augmented reality allows campaigns to adapt to different scales without losing quality. Furthermore, custom software can automate repetitive processes and increase efficiency, making it easier to manage larger campaigns.
How Can AR, VR, and Software Development Help?
Augmented Reality (AR), Virtual Reality (VR), and software development can assist businesses in overcoming these challenges.
AR and VR
AR and VR can create immersive and personalized experiences. Companies can utilize these technologies to create campaigns that make customers feel like they are inside the product or service.
For example, a furniture company can use AR to allow customers to see how a sofa would look in their living room. A travel company can employ VR to take customers on a virtual tour to a tourist destination.
Take another example of an interactive tour with Virtual Reality created by our team at Perspektiva 360, where a magical book guides you through every corner of Santa Cruz de Mompox in Colombia, putting the user at the center of the experience.
Software development can assist businesses in creating more efficient and effective campaigns. Companies can use software to automate tasks, segment audiences, and measure results.
For example, a company can use software development to create a chatbot that responds to customer inquiries. Another company can utilize software development to segment customers based on their interests.
These solutions not only address common challenges but also provide opportunities for innovation and differentiation in a highly competitive market. If your agency is looking to overcome these challenges and take your campaigns to the next level, consider incorporating these technologies into your marketing and advertising strategy.
If you are interested in learning more about how these technologies can support your marketing, sales, and innovation processes, feel free to contact us at email email@example.com or through our WhatsApp 📲 https://lnkd.in/eP7_FDn3.
- Global Overview